Get to know us

Getting to Know Us is your chance to learn more about who we are, what we do, and why we created 99 Cents Digital Store. We are passionate about providing affordable, high-quality digital products that help people save time, money, and effort. Our goal is to make useful digital tools accessible to everyone—without the high price tag. Discover our mission, values, and commitment to delivering simple yet powerful digital solutions for just 99 cents.

a logo for the tv program's digital store
a logo for the tv program's digital store

Our mission

Our mission at 99 Cents Digital Store is to provide affordable, high-quality digital products that help individuals, creators, and small businesses work smarter and save money. We are committed to making useful digital tools accessible to everyone by offering practical solutions at a fair and budget-friendly price.

Our vision

Our vision is to become a trusted global digital marketplace known for delivering valuable, easy-to-use digital products at the lowest cost. We aim to empower people worldwide by proving that quality digital solutions don’t have to be expensive.

white and black abstract painting
white and black abstract painting

Our team

Our strength lies in our individuality. Set up by Esther Bryce, the team strives to bring in the best talent in various fields, from architecture to interior design and sales.

woman wearing black scoop-neck long-sleeved shirt
woman wearing black scoop-neck long-sleeved shirt
Esther Bryce

Founder / Interior designer

woman in black blazer with brown hair
woman in black blazer with brown hair
Lianne Wilson

Broker

man standing near white wall
man standing near white wall
Jaden Smith

Architect

woman smiling wearing denim jacket
woman smiling wearing denim jacket
Jessica Kim

Photographer